FORT COLLINS, Colo., March 15, 2021 / PRNewswire / – Family-owned technology company Madwire of Fort Collins and the Colorado Eagles, proud AHL subsidiary of the Colorado Avalanche, today announced a partnership for 2021 aimed at growing the audience for the 2021 television games and joining the Eagles to help automate their marketing efforts.
Although fans will be allowed to return to the arena at some point with limited capacity, the 2021 season will look very different from previous seasons, with the majority of fans having to watch the matchups from home. Fortunately, AHLTV has made streaming subscriptions available for the 2021 season, which not only offer a way to watch the games, but also an immersive digital experience. This is where this partnership comes in.
“It’s great that fans can watch all of the games from the comfort and safety of their homes. However, we want to make sure all Eagles fans are aware of the subscription options so they don’t miss a game,” he said Jerry Kelly, CMO of Madwire. “Through targeted marketing to existing fans, we can ensure that seasoned fans as well as brand new fans know exactly how to cheer the Eagles on this season.”
Through this partnership, the Eagles also leverage Madwire’s Marketing 360® marketing technology platform. The platform gives them the ability to easily and efficiently store data in the CRM app, use automation tools such as email and SMS marketing, manage, automate and plan social media posts via the social app and much more.
“During this very unusual season, AHLTV gave our fans the opportunity to connect with the team and watch the games until fans can return to the venue,” said the deputy general manager of Colorado Eagles Gavin Riches. “We are so lucky to have a great north Colorado Partner with Marketing 360 to promote where fans can watch the games and support the team they are passionate about. “
About Madwire®
Madwire is a technology company providing business marketing software and services to SMBs through its Marketing 360® platform. Marketing 360 gives SMBs everything they need to manage and grow their business from a unique platform, including the ability to build a professional website, accept and manage payments, manage leads and customers, book appointments, Monitor reviews, manage SMS and syndicate business listings, manage content marketing, run multi-channel digital advertising campaigns, and more. Founded in 2009 with a mission to enrich communities by helping small businesses grow, Madwire is headquartered in Fort Collins, Colorado, with offices in Austin, Texas. For more information on Marketing 360, please visit https://www.marketing360.com/.
The Colorado Eagles play in the Pacific Division of the American Hockey League and are the AHL subsidiary of the Colorado Avalanche. Since the team’s inaugural season from 2003 to 2004, the Eagles have won two CHL championships and two ECHL Kelly Cup championships. Owner of the longest streak in a row in minor league sports, Colorado plays its home games in the Budweiser Events Center with 5,289 seats in Loveland, Colorado.
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SOURCE Madwire
