Chimp & z Inc., Infinity Network’s full-service digital advertising alliance, wins the social media marketing mandate for the science-based skin care brand The Derma Co. in addition to creating, managing and implementing end-to-end digital campaigns and strategies, the agency will also be responsible for social content and product photo shoots. The account was won after a pitch with multiple agencies and is managed by the agency’s Gurugram office to keep social communications up to date to boost digital sales.
The Derma Co. uses artificial intelligence to accurately diagnose consumer concerns and its team of curated dermatologists to address the issues. The advanced clinical formulations contain the right concentration of effective ingredients that are safe and effective to heal skin problems. Chimp & z Inc will develop social media strategies for science-based, filter-free communication with consumers to highlight the brand’s vision, innovation and offerings.
Ghazal Alagh, co-founder of The Derma Co., said of the association, “Skin care has evolved over the years and consumers are looking for specific products for their skin problems that are safe and effective. The Derma Co. has a broad portfolio of science-based skin care solutions with potent ingredients in the right concentration to help our consumers heal their skin from the inside out and reveal their filter-free skin. Chimp & z Inc fits our approach very well and through this partnership we aim to engage our audiences on social media and bring about a paradigm shift in skin care. We are excited to partner with Chimp & z Inc to take strategic and creative responsibility for The Derma Co. ”
Angad Manchanda, CEO and Co-Founder of Chimp & z Inc. commented on the win: “We are thrilled to be involved in developing strong social communications for a brand like The Derma Co. Skin Care Solutions. Their AI-controlled methods hold great potential for advancement in the beauty care sector. The dedicated team at Chimp & z Inc looks forward to working on their social media empowerment front and strives for groundbreaking results. This will lay the foundation for a close partnership that can lead to phenomenal results in the days to come. “
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