The Distinction Between Content material Advertising and marketing And Promoting


May 6, 2021 Submitted by Nina Tucker
President, Noesis Marketing

May 6, 2021

Submitted by Nina Tucker
President, Noesis Marketing

Like so many people, I love history. It gives me particular satisfaction when I can look at something personal or professional from a historical perspective. People often talk about content marketing like it’s something new in a marketer’s toolbox. In reality, brands have been telling their stories for hundreds of years.

In 1732, Benjamin Franklin published the annual Poor Richard’s Almanack to promote his printing business. Charles Scribner’s sons began publishing Scribner’s Magazine in 1887 to generate sales of Scribner’s books. In 1895, John Deere published the first issue of The Furrow, an agricultural print advertorial magazine that is still in print today. In the early 1900s, Proctor & Gamble ventured into audio content marketing with its branded radio shows known as “soap operas”.

With the steady growth of platforms for sharing these stories, so-called content marketing has grown exponentially. What sets content marketing apart from advertising is content, target, and audience participation.

Content marketing is one of the most effective branding marketing strategies today. However, a lot of time and effort can be wasted if not done correctly. Make your content marketing worthwhile by:

  • Understand your audience figures
  • Research the content that your audience is interested in
  • Creating content that is relevant now and will remain so for 5 years or more
  • Avoid using content marketing as an advertising channel
  • Focus the content on your audience, rather than you
  • Including pictures or videos
  • Including calls to action (CTAs)
  • Testing and tracking

Avoid a failed content marketing strategy by clearly distinguishing it from the advertising strategy, using best practices in the process.

This news release has been prepared by the North Essex Chamber of Commerce. The views expressed are those of the author.