The Drum recently partnered with Pinpoint Media to develop its awards content strategy as the company broadened its horizons globally.
The Drum Awards is a global awards program that recognizes best practices, the best companies, and the best people from across the marketing and communications industry. Pinpoint Media was entrusted with the further development of the program.
Tim Jarvis, Head of Content Strategy at Pinpoint Media, will oversee the strategic team, which draws on in-house resources such as data analysts, insight specialists and strategists.
Amy Green, director of business development, said, “I look forward to working with the Drum and Tim department as we identify, grow and implement a highly beneficial, long-term strategy.”
Amy, who joined Pinpoint Media in January 2021, is currently expanding PPM’s London offices as the company invests heavily in new talent after seeing tremendous growth from brands and companies in terms of their content needs in the first quarter of the year . When asked why, Amy said, “It seems that while some brands have their own creatives, many don’t have the harmony of a strategic and data-driven approach coupled with creative and production expertise.”
As part of the partnership, Pinpoint Media will work closely with Drum’s marketing department to guide applicants’ journeys from where and why applicants are engaging with content, to expanding the applicant network based on the buyer’s journey, current content usage and the Phase position analyzed in detail. of serving again.
Lynn Lester, Managing Director of Events at The Drum said, “We are very excited to be working with Pinpoint Media, their approach and overall view of the pitching process has been impressive and we can’t wait to see what results we get can achieve with them on board! “
Tim Jarvis, Head of Content Strategy at Pinpoint Media, said: “Developing a strategy as deep as we do gives the customer so much value that we do everything we can to prove the return on investment, as there is basically no point in Investing in content marketing if you don’t get a positive ROI. “
To learn more about content strategy and data-driven creatives, visit: www.pinpoint-media.co.uk