MADRID, May 5, 2021 / PRNewswire / – In response to unprecedented customer demand, Europe’s leading B2B IT marketing agency BNZSA now has the largest and most effective outbound call center in EMEA, including the Americas Russia.
BNZSA specializes in tele-based demand generation with a team of more than 250 employees who are experts in delivering qualified, ready-to-sell leads. Many of the world’s leading technology brands use campaigns worldwide in 16 native languages. BNZSA has more than 100 customers, including many of the world’s leading IT providers, including Intel, SAP, Oracle, Vertiv, Fujitsu, Nutanix, Basware, Samsung and Bechtle.
“Our sales and marketing directors come from 30 nationalities and speak 16 languages,” he said Cristina Biet, Production Manager at BNZSA. “You will be supported by a dedicated training and coaching team of 10 multilingual technology experts who will centralize resources to ensure campaign consistency across all markets. This means we can quickly roll out global telemarketing campaigns on a large scale to improve the B2B Support customer lead generation programs. “
BNZSA’s agents make more than 1.5 million calls per year and deliver a lead acceptance rate of 96 percent. Of the 79,000 conversations BNZSA agents had in 2020, nearly 49,000 resulted in a positive outcome – they provided valuable insights, approved opt-in or BANT leads.
The “Warm Handover” process signed by BNZSA, in which agents mediate a three-way conversation with prospects and sales reps, gives customer teams a 70 percent conversion rate on sales.
“Yes, we are a call center, but the truth is that we are an integral part of our customers’ sales and marketing efforts,” added Cristina. “We are generally working on a Business Development Representative model. This means customers are supported by a single team leader who is expert on each customer’s product or service.”
The success of BNZSA in the call center lies in its dedication to training with a ratio of one coach per 10 agents who assist with scripts, strategies and building connections. This high level of one-on-one coaching means agents receive daily feedback to continuously improve their performance. BNZSA also works with a natural language processing AI that monitors compliance, sound and speech in real time.
“We are convinced that our offer is unique in the market,” concluded Cristina. “As far as we know, no other B2B agency has such a global offering with such a strong specialization in technology, supported by significant investments in technology and quality assurance.”
BNZSA in numbers
- In the seven years of its existence, BNZSA has carried out more than 650 customer campaigns
- BNZSA delivers $ 1.2 billion in customer sales pipelines annually
- In 2020, BNZSA generated 49,000 leads for customers
- BNZSA delivers a lead conversion rate of 70 percent through its unique “warm hand-over” process
- In 2019 and 2020, BNZSA examined 2 million contacts
- In 2020, BNZSA agents made 1.5 million calls
- BNZSA agents spent 25,000 hours making calls in 2020
- BNZSA maintains a customer retention rate of 95 percent
BNZSA is a leading European marketing agency specializing in tele-based demand generation. The team consists of 200+ people who are experts in delivering qualified, salable leads. It was founded in 2013 and has grown rapidly over seven years. BNZSA is privately owned, has never relied on third party funding and has been profitable from day one. Based in Madrid, Spainand with offices in the UK and FranceBNZSA delivers high quality leads to many of the world’s leading technology brands. The company invests heavily in its agents, who are all native speakers and can run customer campaigns in 16 languages worldwide. In addition to the company’s unique human and personal dimension, BNZSA is a leader in using technology to underpin its value proposition. For example, it has built its own bespoke CRM platform and is a pioneer in using AI, NLP and ML technologies to deliver deep insights and greater opportunity. Further information can be found at: https://bnzsa.com
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