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The OPPO means, Advertising & Promoting Information, ET BrandEquity

Posted on March 1, 2021 by Alice

There are few visual joys that will make you fall in love with the protagonist as much as you do with their character. If OPPO were an actor and a technology of character, you would love them after seeing the latest offering from National Geographic.

National Geographic India recently unveiled OPPO India’s Greater Noida production center on SUPERFACTORIES. The episode broadcast on February 27th will also be broadcast live on the OTT platform Hotstar and is an absolute visual and sensory delight for a smartphone lover!

The film takes you to the company’s Greater Noida factory. It miraculously traces the journey of making a smartphone from scratch. From the fascinating sights of a motherboard assembled with state-of-the-art devices to the integration of technologies that add features like AI to your mobile photography experience, every step will inspire and gradually increase your interest in the smartphone production process.

The film then gives a little insight into the research and development capacities of the company, which has been setting standards in the industry for many years. The fact that the company has earmarked an additional $ 7 billion in R&D investment in India over the next three years is testament to its commitment to the Indian market as well as its relentless pursuit of excellence for customer satisfaction.

OPPO India is at the forefront of the #MakeInIndia initiative and manufactures over 50 million smartphones every year. Take ap… https://t.co/7wkGWgOsOV

– OPPO India (@oppomobileindia) 1614405321000
Perhaps the most intriguing aspect is the clock-like mechanism that enables the company to deliver products and sales volumes while maintaining the highest quality standards. You have to see it to believe that such a sophisticated system can work so precisely. Perhaps this is why the company is consistently ranked in the smartphone market in India.


But for those who believe visual enjoyment is limited to the company’s technological excellence, there is more to it than that. The film captures the interaction between technology and humans in a great way to make this miracle possible and to keep it working. The interactions with various domain experts at OPPO show the importance of attracting the best talent in the industry and following best HR practices to keep them.

This synergy is particularly important for a fast growing market like India, where connectivity is increasing not only in terms of number but also in quality. Whether it’s weather information for farmers, payment gateways for millennials, seamless online educational experiences for students, or high-quality content curation for creators and smartphones, it has acquired significant connotations for almost all audiences. The film shows that OPPO, with its future-oriented and solution-oriented approach, can become the torchbearer of the smartphone revolution in the country and continue to realize its brand philosophy “Technology for humanity, goodness for the world”.

All in all, the documentary contains elements that appeal to, inspire and excite viewers. It lives up to the enormous production capacity that OPPO has set up to reinforce its commitment to the Indian market. If you are not in love with him already, this movie will definitely make you fall in love with the OPPO brand!

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