In 1996, Bill Gates wrote an essay titled Content is King, in which he said that most companies offer the wide range of options for information or entertainment delivery. In marketing, this statement is priceless and even more relevant today than in 1996.
The rise in popularity of content marketing is largely due to the fact that it is more about the customer than the marketing or the company. Content is king for two main reasons: attention and response. When consumers check email and browse social media, they are looking for something to engage with. By providing content for those searches – by providing answers – you can attract and convert more of your audiences.
Content marketing is an umbrella term that encompasses a number of strategies, techniques, and tactics used to achieve business and customer goals. This happens through the consistent, integrated and continuous use of content along the customer journey and multiple business functions.
It’s a powerful tool that marketers can use to increase web traffic, increase sales, and increase overall brand awareness. These are the reasons why …
Content marketing creates trust with your audience
Today’s consumers know how to consume content and share their personal information online. They’re also less inclined to get involved with your brand in exchange for mediocre and meaningless content. Building trust through quality content can lead to more engagement and interest in your offering and ultimately build long-term relationships.
To get this right, we’re not talking about content for content’s sake. People want high quality, useful, relevant, and engaging content about things that are important to them. The attention span gets shorter and people jump from side to side. So always make sure that any content you post is meaningful and valuable.
It generates convertible leads
Content marketing generates more than three times as many leads as traditional advertising methods and costs 62% less. It enables you to get in direct contact with and inform your leads and customers, thus improving your conversion rates. Customers are more likely to invest in your brand’s offerings when they have a clear idea of who you are and what you stand for.
It sharpens your SEO strategy
SEO plays a direct role in how visible and accessible your brand is online. Hence, it is important to use content to showcase your brand’s value. Content marketing helps you create more opportunities for your brand to get noticed by your audience, which ultimately increases your chances of making an impression and building lasting relationships.
The more quality content you create and publish, the more you contribute to your overall online presence. Always remember that SEO algorithms reward high quality content and penalize poor quality content.
It builds your reputation through increased authority
Producing great content shows the world that you are an expert in your field. The more quality content you have online, the more respect you will gain from your audience. This can increase your authority and credibility within your industry.
Instead of simply showing what your business can do, offer practical suggestions in your content to show how they can help solve users’ problems. Content tricks such as guides to product or service features, case studies illustrating new needs and solutions, answers to solving common problems, and thought guidance pieces are some examples.
It increases brand exposure
Every time you publish meaningful and engaging content, you not only add to the appeal of your digital platforms by attracting more frequent users, but you also contribute to the overall digital presence and branding of your company. Content supports almost every aspect of your brand’s strategy. A solid content marketing strategy can make your company stand out in your industry and outsmart even bigger competitors.
A well thought out and executed content marketing strategy enables you to promote your brand through various digital tactics. Using atomization – taking a topic or idea and splitting it into multiple pieces of content or stories – ensures your content has the maximum reach it can get across platforms. This increases your traction in digital and social media and enables greater brand exposure.
Stratitude is a full-service marketing agency that offers strategic and creative solutions aimed at influencing their customers’ brands and their bottom line. More information can be found here.