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New Delhi [India]July 22nd (ANI / PNN): With the first, second and now speculation about the third wave of the pandemic, companies have no choice but to survive digitally in order to survive.
And the most important aspect of a strong digital presence is the CONTENT.
Content has always been the KING and will under no circumstances pass the rule on to another technology. Content marketing strategies have evolved over time and change is a law of nature. It is always the survival of the fittest and if you want to survive you need to constantly update and evolve.
“The building, its infrastructure and its design could change constantly; However, the basis remains the same. Likewise, the way content is used can evolve, but the importance of content remains constant, ”said Prakash Mishra, Founder and CEO of Drive Digital and DigiHunts Academy. The term “new wave” may seem daunting, not particularly in this case. With “New Normal”, which establishes our daily routines, Prakash Mishra gives insights into the next wave of content marketing strategy in 2021.
Why you need a new content marketing strategy
The next wave of content marketing strategy is about developing an agile strategy. Your strategy should be able to make smart and quick movements, produce high levels of content, and get it out when, where and how it’s needed. The post-pandemic marketing period is focused on changing consumer behavior. The rule – “Be where your customer is” has improved a little. The new rule is: “Be where your customer is and give what they need.”
Prakash Mishra, certified Google market researcher and digital marketing strategist, talks about why you need a new content marketing strategy in 2021.
1. Build communities:
With a focus on personalized marketing in the post-pandemic era, building a community using your content will take your business to the next level. Even with limited resources, building content communities can help expand your reach.
2. Live webinars and videos:
At virtual events, the best way to share your content and build brand awareness is to go live on social media channels, share videos and organize live webinars. It’s a great way to educate audiences about your business, share emotional experiences with them, hear their needs, and build a personalized relationship with your audience.
3. Improve the content experience:
Just like the user experience on the website, it is also important to offer a good content experience. Imagine the impact it would have on the audience if the moment they land on your blog page and hit by pop-ups, ads and leave again. The point here is that the user experience with the content is just as important as the interaction of the content with the audience.
4. Use AI-powered content:
The rise of AI content has been in the talks for quite some time. Content strategists use AI-based tools like Contentyze, API GPT-3 to create powerful and optimized content. These tools analyze the data, create captions and summaries, and also write down the full content. AI powered content is the next big thing and you should plan from now to take advantage of it in the future.
Include these trends in your content marketing strategy for 2021 to stay one step ahead of your competitors and best survive in the already saturated world, ”says Prakash Mishra.
This story is provided by PNN. ANI assumes no responsibility for the content of this article. (ANI / PNN)
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