Last year was challenging, but also a time of change and growth for many companies. This is definitely the case with Ibexa. We listened to our customers’ experiences, learned a lot from their struggles and helped them to align their business models to the challenges of Covid-19. With the economies of Europe and North America emerging from lockdown, it is time for all of us to take stock and discuss where to go from here.
Covid-19 has shown us that digital transformation is less of a goal than a process that enables B2B companies to adapt their sales strategies to the changing needs and conditions of the markets. This is the theme of our Ibexa Engage 2021 event: What is the right mix of sales channels for your company and how do you position yourself to be ready for change?
Whatever the next normal, B2B companies need to react to events in an agile manner. Your customer experience needs to stay relevant, which can be challenging as the only constant in business is change.
Join us at Ibexa Engage 2021 to hear some great innovation stories and find out how we are helping our customers tackle this next normal. We want to share our experiences with sales and marketing professionals in B2B companies, no matter where they are on their digital journey. Because we’re all going to the same place: accelerating sales and increasing growth with seamless customer experiences.
The event will take place over four days in German, French, English and Spanish. We have divided the day into four topics and the agenda ends with a round table discussion that brings together the many aspects of digital transformation in B2B. You will come out with great ideas and practical advice on how technology can help you grow your business, and be inspired by some examples of successful B2B strategies we share on a busy day.
Increase your sales by diversifying your sales channels
The Covid-19 crisis was a moment of truth for B2B companies. For many, the lockdowns disrupted traditional routes to market and digital transformation did not become a question of long-term survival, but an immediate necessity. There’s no going back: only 20% of B2B buyers and sellers yearn for a return to traditional patterns of in-person selling.
The B2B sales landscape is complex and many companies are at a crossroads: Should we join a marketplace, should we introduce a D2C sales model, or is it time to introduce e-commerce functionalities on our website? But an exciting opportunity for one company might not be right for another. This session will explain the possibilities and the pros and cons of each and what you can do now to revitalize your sales.
Higher digital brand and experience
Regardless of the industry you are in, your B2B brand must convey trust, competence and reputation – emotions that are hard-fought for and carefully thought out, as well as a digital platform that matches your strategy.
Price is important to the B2B business, but in B2B, the customer experience is part of the cost as misdirected product searches and a complicated user interface are wasting time. A smooth customer experience is the first important step in creating a brand identity that is all about reliability. In this session you will learn from our partners and customers how B2B manufacturers increase the perception of their brands, create loyalty and higher sales.
The resurgence of the portal
Portals were born with the web, but then went out of style. You’re back and playing a major role in many digital transformations. Modern customer, partner and workplace portals set new standards in automation and self-service. If you connect portals with old school designs and a confusing navigational experience isolated from the website, this session is for you. We explore the breathtaking resurgence of the portal that offers smooth, natural and simple user experiences and present different use cases for different audiences.
Accelerate growth with B2B e-commerce
A natural extension of content and customer experiences is the ability to conduct online transactions. For Ibexa, of course, “native” means, which is why our Digital Experience Platform has its own e-commerce functionality. B2B prices are too complex, B2B catalogs too extensive and integrations into existing business systems too important to leave them to non-native solutions. In this session we will introduce companies that have successfully transformed their traditional sales processes with smooth digital commerce. Are you ready for this next step?
Round table / expert discussion
Here we pull everything together. We discuss the pitfalls of digital change and share the experiences – and lessons learned – from our customers who have already transformed their sales models. This is a “what’s next?” Session in which we present the insights you need to rethink your company’s approach to digital transformation.We examine how to prioritize, what to implement for change management in the organization, and how to create successful strategies for customer experience develop.
This is a day not to be missed and we can’t wait to see you at Ibex Engage 2021 on June 29th. Get your seat.
Su Kent is Ibexa’s Director of Content and Communications.