You will agree with me when I say that Google’s algorithms are hard to impress! And they are always changing! Even if you follow best practices, the fluctuations in the algorithms can have a significant impact on your website and page rankings.
Fortunately, there are several Search Engine Optimization (SEO) tools available to help you keep track of the latest updates and assess whether or not your SEO efforts are up to par.
In this context, Grazitti Interactive has put together a comprehensive infographic in which a large number of SEO tools are presented. Here are some of the key takeaways from their research.
Keyword research tools
When it comes to keyword research tools, SEMrush tops the charts with 5 million users and 18 billion keywords. It enables users to get a deeper look into their competitor’s website and analyze keywords accordingly.
2. KW Finder from Mangools
4. Answer the public
6. Keyword tool
7. The HOT
Content optimization tools
Content optimization tools refer to software that enables users to find the right keywords and measure the success of their existing content. These tools ensure that your website can be properly optimized and improved.
According to the study, top content optimization tools include:
2. SEO meta in 1 click
3rd grade math
6. Can I rank?
7. Insights into page speed
8. Google Mobile-friendly testing tools
Site improvement tools
With over 1.7 billion registered websites on the World Wide Web, it is imperative that you improve every aspect of your website to make it stand out from the crowd. This simply means that your website should have high quality images, a fast loading page, links to “exact” pages, and an unparalleled user experience in addition to content.
Some tools that can help you in this regard are:
1. Broken Link Checker
SEO analysis tool
As mentioned above, Google’s algorithm is changing at the speed of light. To keep up with the latest trend, we recommend running a search engine optimization audit regularly to make sure your website is updated. With the help of these tools, you will not only analyze SEO efforts for the particular website, but also its performance and traffic. They will also point out errors that can cause your SEO performance to decline, as well as tips on how to fix them.
Some top tools for this purpose are:
1. Website grader
2. MOZ SEO Toolbar
3. Google Search Console
Tools for criminal research
This category contains:
1. The Panguin Tool
2. Remove on
The Panguin tool is a free tool that focuses on whether or not your website is affected by Google’s algorithm. In general, when their page ranking suddenly drops, marketers turn to this tool to see if a recent Google update caused the change.
Remove em is responsible for identifying links – broken, bad, and when there are many of them.
Link building tools
Some of the best link building tools suggested by Grazitti Interactive:
2. Ninja outreach
3. Pitch box
SEO Analytics and Tracking Tools
Try the following tools to track your campaigns and keep track of metrics:
2. Google Analytics
Local SEO tools
Local SEO is a strategy to make your website more “findable” for local searchers.
1. Local citation finder
2. Local SEO checklist
3. Google Rich Snippet Validator
5. Call fire
Tools for creating agencies
To be more productive and optimize your processes, Grazitti Interactive recommends the following:
1. SalesForce for CRM
3. Click Funnel
For more information on the tools, see the infographic below. Optimize your search engine optimization efforts according to Google’s expectations.