TheSmallBigIdea wins social media duties for ALTBalaji, Advertising & Promoting Information, ET BrandEquity


Digital and social media marketing agency TheSmallBigIdea has taken over social media responsibilities for ALTBalaji, Balaji Telefilms’ subscription-based video-on-demand platform. The addition of ALTBalaji leverages the agency’s entertainment portfolio and helps it establish itself as the preferred partner among media and entertainment brands for their social and digital marketing needs.

As part of the mandate, TheSmallBigIdea will focus on leveraging ALTBalaji’s existing presence on social media platforms to engage and reach newer audiences. In addition, the agency will strengthen the social position of the brand through neo-social platforms such as Moj, Taka Tak, Chingari, Roposo and the online database platform IMDb.

The mandate includes the agency focusing on the conception and publication of content and working with influencers on social media platforms to generate excitement at their shows.

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Harikrishnan Pillai, CEO and Co-Founder of TheSmallBigIdea, said, “The vision is to mimic ALTBalaji’s content gene code on a social level. that of crossing borders. The brand is also very nimble, launching groundbreaking shows in a row. We at TSBI are very excited to work with the passionate team at ALTBalaji. We share their love for content and data analytics and intend to build a solid bond based on them. “

Divya Dixit, ALTBalaji’s senior vice president of marketing, direct sales and analytics, said: “ALTBalaji is excited to have TSBI on board as its social media strategy and content marketing partner. Your social media strategies, current creatives and the expansion of social media are enlightening and commendable. We believe TSBI’s creative and content-based approach to social media marketing will help ALTBalaji achieve its current and long-term goals of engaging Metro and Bharat audiences. “