Marketing veteran and four-time CMO brings a lot of experience to the company
Published: October 6, 2021 at 8:55 am MDT
NEW YORK, October 6, 2021 / PRNewswire / – Transfix Inc., a leading next-generation digital freight platform, today announced the appointment of Rachel Meranus as Chief Marketing Officer. In her new role, Meranus will oversee all marketing activities, including brand strategy, sales marketing, product marketing, partnerships, communication, design and community development.
“Rachel brings a bold vision, deep B2B marketing and enterprise software experience with a focus on brand building and growth,” said Lily Shen, CEO and President of Transfix. “She has a proven track record of building high-performing teams, innovative strategies and integrated processes that drive opportunities, customer success and long-term scalable growth. She started at Transfix and has already proven to be a real asset to the company, brand, team and culture. I am very happy to have her on board. “
Meranus brings more than 25 years of experience developing innovative B2B marketing strategies that build brands and increase market share. “Transfix’s unique approach, based on in-depth industry and operations expertise and backed by the power of data and automation, brings efficiency and reliability to a highly fragmented market while reducing significant waste in the supply chain,” she said. “The need for this has never been so obvious and I look forward to building on our strong momentum by enhancing and activating the Transfix brand and engaging our customers, partners and the market as a whole in new and compelling ways.”
“Joining a mission-driven company led by a female CEO with such incredible strategic and operational experience, supported by such an impressive leadership team and an incredibly diverse, broader workforce is truly something I couldn’t miss,” said Meranus. “I am very excited to be joining the company at this time of growth and innovation and I look forward to telling the Transfix story to the world.”
Most recently, Meranus was CMO of Botify, previously CMO of Olapic of Social Native, CMO of MediaMath and held various top-level marketing positions at PR Newswire / Cision. Meranus holds a Bachelor of Arts from Union College.
Transfix is a market-leading, next-generation freight platform that is transforming the traditional and digital freight sector while bringing transparency, trust and sustainability to the transportation ecosystem. The company combines deep industry expertise and a first-class carrier network with advanced technology. The result? Competitive prices, first class service and reliability as well as an intelligent platform to optimize the supply chain from start to finish. Today, some of the world’s best-known brands rely on Transfix’s trusted carrier network. Transfix was recognized by Forbes as one of the “Next Billion Dollar Startups” and has its headquarters in its heart New York City. Further information is available at www.transfix.io.
Chelsea Horn, Carve communication for Transfix
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SOURCE Transfix Inc.
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