PRINCETON, NJ and BERLIN, February 9, 2021 / PRNewswire / – True Influence, the technology leader in targeted sales and marketing solutions, has joined Datarade, the fastest growing global e-commerce platform for commercial records. Datarade’s tens of thousands of data buyers across all industries can now easily discover, compare, and access True Influence’s data products.
True Influence gathers and catalogs data across the Internet, capturing key signals of intent that indicate that customers or prospects are interested and in the marketplace. This data is then stored in the True Influence database, where it is categorized and enriched before being processed through the True Influence platform. The True Influence Datarade products are categorized into B2B Buyer Intent Data, B2B Marketing Data, Purchase Intent Data, B2B Intent Data, and B2B Leads Data. Using data from True Influence, users can get real-time information about which programs and assets are providing accounts, how group group and decision makers are collaborating with powerful insights, analysis and reporting.
“We understand that accurate data is the most important thing in B2B sales and marketing, and we are committed to providing reliable, high-quality data at all times,” he said Brian Giese, CEO, True Influence. “The collaboration with Datarade gives us the additional opportunity to make our data available to more B2B marketing and sales organizations worldwide.”
True Influence uses a three-part process of proprietary algorithms to filter out inaccurate records so that only authentic, active B2B contact records are delivered to data users. True Influence’s data validation process begins with an Identity Graph Triangulation ™, which compares records to create a cohesive omnichannel view of individual customers. These customer records are then analyzed by the True Influence Relevance Engine ™, which uses advanced intent monitoring analytics using natural language processing, machine learning and artificial intelligence to examine behaviors that identify billions of intent signals to create a clear picture of the entire active market ( TAM) for specific products and solutions. Each contact record is created with unprecedented speed and accuracy and is TripleCheck® validated to ensure all information is 100% reliable.
“We are seeing the demand for B2B data through our data market increase as more users need access to trusted B2B intent signals and accurate contact information,” he said Richard Hoffmann, Co-Founder and CCO of Datarade. “True Influence brings customers both – we look forward to connecting them with marketing and sales customers from organizations around the world.”
True Influence data serves customers in industries such as technology, fintech, telecommunications, manufacturing, healthcare technology, and media and advertising. True Influence promotes brands and products from global companies that leverage True Influence’s B2B intelligence for marketing strategies and sales drive generation.
About true influence
True Influence was founded in 2008 and will help you grow your business with actionable intent data. We expertly use data, technology and content to drive high-impact marketing campaigns and share detailed results and insights so you can win new business. True Influence generates cross-industry revenue and promotes brands and products from successful global companies that include established blue-chip brands such as IBM, Microsoft and Cisco. Our innovation has earned us numerous industry awards, including the MarTech Breakthrough Award 2019 and 2020 for the best influencer marketing management platform, the Business Intelligence Group 2020 BIG Award for Company of the Year, the CIO Applications Award 2020 for the best MarTech solution provider 2020 and the B2B Innovator Awards 2019 for C-Suite Strategy and People’s Choice and 2019 RELE Award for Sales Enablement. For more information, visit True Influence online at https://trueinfluence.com or follow us on Facebook, LinkedIn or Twitter.
About Datarade
Datarade is the world’s fastest growing data e-commerce platform. With an ongoing focus on creating the ultimate data shopping experience, Datarade has helped thousands of data shoppers find the right data for their business with ease. Datarade already lists more than 2,000 data providers in more than 300 data categories, so companies from different industries can connect to trusted providers and access the best data sets and APIs. Datarade was founded in 2018 and is headquartered in Berlin, Germany.
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SOURCE True Influence
related links
http://www.trueinfluence.com