Trustpilot Appoints Alicia Skubick as Chief Advertising Officer


LONDON & NEW YORK & COPENHAGEN, Denmark – (BUSINESS WIRE) – Trustpilot, a leading online consumer reviews platform, announces the appointment of Alicia Skubick as Chief Marketing Officer effective October 4th, 2021. Alicia will join the Trustpilot leadership team and support the company’s mission to be a universal symbol for. to establish trust.

Alicia Skubick joins Trustpilot to lead the Marketing role where she will be responsible for building the Trustpilot brand and building the community of trust between consumers and businesses.

Prior to Trustpilot, Alicia was the UK Marketing Director for financial management software company Intuit Quickbooks. During her tenure, the marketing team received top awards from Gartner, the Drum, The Muse Awards, and Gold at the B2B Awards. Prior to Intuit, Alicia led European marketing for Sage Pay and worldwide for Travelex Business (now Western Union Business Solutions) as well as various global positions at Symantec.

Passionate about promoting diversity and empowering women at work through coaching and mentoring, Alicia founded the Intuit UK Women’s Network.

Tim Hilpert, COO of Trustpilot commented: “We are very excited to have Alicia Skubick join the Trustpilot leadership team at such a crucial time for the company.

“Our listing on the London Stock Exchange this year was an important milestone and as we continue to build on what we have achieved, we are confident that Alicia’s marketing skills and expertise will play a key role in establishing Trustpilot as a universal symbol of trust.”

Alicia Skubick adds, “Online reviews are now ubiquitous in the shopping experience. At a time when online retail is increasingly shifting away from brick-and-mortar retail, consumers want to know that they are making the right purchasing decisions, and review platforms like Trustpilot and its affiliates provide this security.

“I firmly believe that Trustpilot’s independent and open approach is the best way to build consumer-business trust – which is needed now more than ever – and I am excited to join the company and put its ambitious plans into action to implement. ”

Via Trustpilot

Trustpilot was founded in 2007 with a vision to create an independent trust currency. A digital platform that brings businesses and consumers together to build trust and encourage collaboration. We are free to use, open to everyone and built on transparency. Trustpilot hosts reviews to help consumers shop with confidence and provides deep insights to help businesses improve their offerings. The more consumers use our platform and share their own opinion; the richer the insights we offer businesses; and the more opportunities they have to gain the trust of consumers around the world. Trustpilot has published over 120 million company and product reviews for over 530,000 domains, and that number has grown at more than one review per second. Trustpilot employs over 750 people and is headquartered in Copenhagen with offices in London, Edinburgh, New York, Denver, Melbourne, Berlin and Vilnius.

Further information can be found at