Two fast growing marketing agencies in the Southwest specializing in gaming, technology and entertainment have announced a new strategic alliance.
Fourth Floor, headquartered in Bristol, and Dialect Inc, headquartered in Bath, include leading video game developers such as SEGA and Ubisoft, as well as technology giant Amazon, among their mutual customers.
Fourth Floor, with offices in Europe and North America, helps brands reach consumers by partnering with influential social media content creators.
The transatlantic agency Dialect, which also has offices in San Francisco, Los Angeles, Toronto and London, offers services such as branded video production, audience research and social media marketing.
Both have seen surge in demand from customers and digital audiences during the pandemic. Last year the two agencies released content for game, technology and entertainment brands that together generated a billion views.
As part of their new partnership, the agencies will share insights and analysis to better assess and track campaign performance and success.
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Rich Keith, Managing Director of Fourth Floor said, “We are all excited to see what this alliance will bring – both for our customers and our teams.
“We both work for many of the world’s largest games and technology brands. By working together we can offer an even deeper and more integrated range of services.
“We’re both increasingly focused on delivering campaigns that are data-based – and together we can take that to the next level.”
John Gower, Managing Director of Dialect added, “By working together, both agencies can grow stronger. We have known many of their employees for a long time and have always admired their work.
“This alliance means we can offer a wider range of paid, owned and earned media marketing services, with insights shared between us. This means continuous improvement in optimization and better results for our customers.”
According to a report by the Entertainment Retailers Association, spending on gambling in the UK rose nearly 18% over the past year. The sector contributed almost half of the record £ 9.3 billion video, music and games sales in 2020.