- Twitter announces Super Follows & Communities
- Instagram introduces live rooms
- Google takes a privacy-oriented approach, while third-party cookies expire
- Take the week
In this week’s episode of Marketing O’Clock, presenters Greg Finn, Jess Budde and Mark Saltarelli bring out the biggest digital marketing news of the week.
If you can’t hear Spotify, check out the video version of this week’s episode on Search Engine Journal’s YouTube channel.
Twitter recently announced two new additions to its platform: Super Follows – a way for users to create content specifically for followers who pay to access that content, and Communities – a way for users to join groups based on their interests.
With Super Follows, paying followers can access the gated content of their favorite users. This can include bonus tweets, a badge indicating that they support the particular creator, newsletter subscriptions, and more.
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Twitter’s new feature, Communities, appears to be similar to Facebook groups. Users can create and join groups based on topics that interest them. In these communities, users can view more relevant tweets on those specific topics.
There is no set schedule for these two features to be released.
With the latest update from Instagram, developers can go live with up to three other users! This new feature, known as Live Rooms, offers expanded capabilities for developers who want to collaborate with more than one other user at the same time.
Monetization features in Live Rooms include buying badges during streams, shopping features, and fundraising.
Live rooms also allow hosts to expand their reach as followers of all attendees are notified when a room goes live. The function will be introduced worldwide.
Read on below
Google announced last year that it was removing support for third-party cookies. Concerns arose that Google was adding tracking capabilities to its own products.
Google’s David Temkin assured us in a recent blog post that Google would not add tracking features to track people while they were browsing the web, and that it would not add any additional problematic tracking features to their products.
Take the week
Julie F. Bacchini this week enacts the law on the fallacy that paid search creates demand.
I have said for years that paid search CAPTURES demand DOES NOT GENERATE it. # Ppcchat https://t.co/VpQoRetH5t
– Julie F. Bacchini (@NeptuneMoon) March 2, 2021
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Next, on our ICYMI segment, Reddit users gathered advice on how to develop top notch, “bubble” creatives.
What’s your only top tip for developing creative ideas? from advertising
Then we will answer your burning questions about digital marketing during our lightning lap segment:
- Who is ready to see all the good that Ginny Marvin brings to the Google Ads team?
- What cool things can we do with Twitter’s newsletter feature?
- Where can I put my next rap track?
- When will the “Table of Contents” block come to WordPress Gutenburg?
- Why does Airbnb think “Performance Marketing” isn’t necessary?
- How much did Semrush spend last year?
Visit the Marketing O’Clock website to subscribe to the show (and our newsletter!) And read all of the articles featured on this week’s show!
Selected image source: Samantha Hanson