UFO Moviez India Ltd. (UFO) and The Collective Artists Network Pvt. Ltd., have partnered to provide influencer marketing, branded content and social media solutions to brands across the country. This step is the result of a shared vision of both powerhouse players to expand their respective activities while strengthening their existing strengths and infrastructures as market leaders in their respective fields.
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While the pandemic has rocked the industry, this collaboration to deliver a highly innovative, hyperlocal digital-first service tells the story of the resilience and agility of both companies. As part of this association, UFO and Big Bang Social (an initiative wholly owned by the Collective Artists Network) will provide comprehensive social media and branded content solutions to a broad base of local and global brands across India. Making the most of their networks means steady growth for both companies, regardless of the general business slump they faced during the COVID-19 pandemic.
It is common knowledge that “The Collective Artists Network” has a robust network of celebrities and social media influencers, while “UFO Moviez” has an experienced team of sales and marketing professionals spread across the country. This association will therefore prove extremely beneficial to both companies as:
– The Collective Artists Network will be able to accelerate the monetization of its social media assets by not only having access to UFO’s seasoned pan-Indian team of sales and marketing professionals, but also to its existing base of over 2000 Customer segments.
– UFO will be able to expand its reach in the rapidly growing social media advertising segment in addition to its core business, in-cinema advertising.
– The association will help monetize influencer management and brand content (via celebrities and social media influencers) for brand building activities faster and faster for a variety of industries.
Vijay Subramaniam, Group CEO and Co-Founder of the Collective Artists Network, explained the reasons for this collaboration: “Our core vision in the ever-changing world of brand marketing is to be present far and wide across all aspects of pop culture and at the same time to be a powerful digital one Create narration for high performing brands. As stewards of all things pop culture, we’ve been on the frontline of Corporate India for over a decade. With Big Bang Social, we will also roll out content marketing and influencer management in industries that previously did not have access to the required resources or expertise. Both of these services have become an integral part of any brand’s marketing – they are no longer a feel-good effort, but an essential part and must be required for branding. Hence, those who operate in the digital space should robustly adapt to this strategy, and those who do not can now benefit deeply from our expertise in all things digital. “
Kapil Agarwal, Joint Managing Director of UFO Moviez India Ltd., said: “We understand that brands and marketers are always looking for ways to work with national and local influencers to bring their brand story to the relevant audience. India is going digital At a rapid pace and with this association, we want to serve the entire range of brands across industries, including national and regional corporate customers, power supplies, power supplies, central and state governments, by using our India-wide presence and sales network. “???
While the success of in-cinema advertising depends on the success of films, the social media opportunity is a newly discovered growth path for businesses and will only grow with the proliferation of digital among consumers. Life. This amalgamation of the two companies essentially aims to serve the digital 1. brands and to help them use the most important social media influencers in the country for their marketing goals.