Didier Chanove, Head of Marketing and Digital for Singapore and Malaysia and Unilever Food Solutions, will take on the role of Business Director for Alternative Proteins for Asia, the Middle East and Africa at Kerry Ingredients. He told MARKETING-INTERACTIVE that his new role was “a great opportunity for us.” [him] to work more purposefully and to help the food industry evolve more quickly for the benefit of the lives of people and the planet “.
“My main goal will be to help food companies create delicious plant-based dishes,” he said. Chanove reports to Ronan Moloney, VP and GM for Food and Meat. MARKETING-INTERACTIVE is aware that UFS does not yet have to name the successor to Chanove.
When asked about his memorable campaign at Unilever Food Solutions, Chanove mentioned the introduction of the Vegetarian Butcher, the plant-based Whopper with Burger King. He explained that the company does not normally run consumer campaigns because it is in the B2B food service business. However, it ran a marketing campaign for the vegetarian butcher and even developed a large launch plan. According to his LinkedIn, he led the development of vegetable protein supply capacities in Southeast Asia and developed the relevant go-to-market strategies for all markets.
In total, Chanove spent more than 15 years at Unilever and started his career with the brand in 2005 as brand and digital coordinator for the ice cream portfolio in Mexico. He later rose through the ranks and took on roles such as group marketing and digital skincare manager, global brand development strategy, and business planning and skincare operations manager.
In 2019, he joined Unilever Food Solutions as Head of Tea Category and Digital Transformation for Southeast Asia, according to LinkedIn. He was later promoted to Head of Category Marketing and Digital for the region before taking up his current position.
In a LinkedIn post, Chanove thanked Unilever for giving him the opportunity to work in various roles across markets, categories and brands. “Thank you for giving me the opportunity to work with such great people on my journey. I have learned a lot from every experience and there have been many successes that could not be achieved or difficult moments that could not be overcome without the support would be from all of my great and talented colleagues and teams, “he added.
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