(MENAFN – PR Vogue) Valasys Media is a globally recognized B2B media publisher with a strong presence in India, the United States and the United Arab Emirates.
The organization aims to be among the top 10 B2B media publishers in the United States by the end of fiscal year 2021-22.
Although COVID-19 presents numerous challenges, it has given B2B marketing worldwide an important impetus, making the company’s expansion goals look very ambitious. However, the company has been working on its corporate resilience framework, adopting agile and resilient management approaches to combat COVID-19, and achieving its expansion goals, even as the shock waves of the pandemic continue to captivate the global economy. The company appears to be geared towards managing uncertainty with clarity, trust, and data-driven insight.
New Jersey, January 2021: The leading US B2B media publisher Valasys Media is aiming for major global expansion in 2021. He aims to have a presence in Europe and the Philippines and focuses on strengthening his market in the key regions of the USA, the United States, UAE and India. With COVID-19, which serves to increase the demand for B2B marketing worldwide, the company is also increasing its workforce this year.
Valasys Media is a globally recognized B2B media publisher offering data-driven services including lead generation, appointment scheduling, event support, account-based marketing, lead nurturing, event promotion services, list creation services and content syndication, to name a few .
Founded in 2015 and headquartered in New Jersey to provide meaningful insights to marketers, the company expects sales of $ 34 million in the U.S., AED 10 million in the UAE and INR 300 million in fiscal year 2021-22 India on.
“The COVID 19 pandemic created unprecedented turmoil for the entire business community, forcing cross-industry organizations to evolve to cope with the new normal. At the same time, the pandemic led to a major digital surge and increased demand for B2B marketing services. After Valasys Media successfully accelerated the pace of the introduction of digital transformation and MarTech technologies last year, Valasys Media is now aiming for important expansion goals for this year. Our expansion plans for 2021 include overcoming our primary geography in the US and expanding our audience base in the European region, mainly in London. The Philippines is another new target market that we aim to reach this year aside from strengthening our existing markets in India and the United Arab Emirates, ”said Mohammad Tareeq, CEO of Valasys Media.
In line with the goal of expanding its geographical presence and adding new services to its bouquet, Valasys Media plans to hire over 70 new employees this year, mainly in the USA, Great Britain and India.
“We are aggressively looking to add new departments and services to our domain. To that end, we are also aiming to recruit 70+ new employees. Building on our brand response, we also plan to maximize our sales margins to join them.” belong.” The 10 top-selling B2B media publishers in the US and the top 3 B2B media publishers in India. We expect to add another 10 to 15 Elite customers this year, ”added Tareeq.
Achieving greater personalization and improving the experience and intent of the services for marketers is a priority for the company as it works to further improve its offerings and adapt them to the widespread needs of its existing and potential customers.
By merging intentional data in the ABM strategy, marketing and sales activities are more targeted, personalized and better informed. The company also plans to expand into key regions for its niche services such as lead generation and database management. Channel partner additions are also on the program at the same time.
“B2B marketing is increasingly moving towards greater personalization. Account-based marketing (ABM) and intent-based solutions are therefore one of our priorities this year. Creating a personalized experience for potential target accounts and existing customers feeds the first phase of account identification and lead -Scoring: By using intent data to conduct ABM, we can create personalized experiences for both potential target accounts and existing customers, while focusing on improving our content management and implementing an agile content strategy for improvement of our entire SEO game. “”
Artificial intelligence (AI) and services based on big data analytics are another focus of Valasys Media. The company plans to help its customers make faster business decisions based on results and cognitive technologies.
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