VARStreet posted ratings and reviews as part of its most recent release earlier this week.
VARStreet’s customers using their eCommerce solution have grown significantly over the years and the company is focused on expanding what the platform has to offer. VARStreet’s reviews and ratings feature would allow IT and office supplies resellers to collect customer reviews of the product purchased from their B2B e-commerce store.
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The function is managed from the reseller’s back office so that he can adapt the settings to his needs. It also offers an approval workflow that they can use to manage the reviews received on the platform. The end users can add reviews and ratings of the product they have purchased by adding detailed reviews and other relevant information such as pictures or videos.
Shiv Agarwal, Director of Sales, VARStreet Inc. said, “This new addition will further strengthen VARStreet’s B2B capabilities that VARs can leverage to drive growth. By responding to product reviews and ratings, VARs can also gain the trust and loyalty of their prospects and existing customers. ”He added,“ The effort will affect the search algorithm in stores, which enables value-added resellers to Offer their customers a smarter, informed shopping experience and improve conversion rates. “
The VARStreet product team also mentioned that the ratings and reviews will help resellers in their SEO efforts since product reviews are a core part of Google’s search algorithm. This would allow resellers to have deeper penetration and better customer reach. Responding to customer reviews also enables companies to engage with their customers and increase brand loyalty and trust.
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