Turbulent economic times present a tough problem for marketers: getting your message across is more important than ever, and yet your budget has probably already reached its limits. While this may feel like hitting a wall to some, the reality is nowhere near as harsh. There are a number of affordable marketing strategies that won’t break the bank, and the most important of these is using a marketing template.
Today’s companies are constantly pumping out new products that make it easier to meet your business goals, but few can cut your workload in half – or more. Marketing templates can reduce the time you spend developing the infrastructure for advertising campaigns and allow you to get right to the heart of the process. These could be worksheets, documents, interactive live blanks, or something entirely different, but all marketing templates have one common function: they save time and energy when it comes to your business.
However, it is never enough to just have a marketing plan on hand. To get as much value as possible from your templates, you need to make sure that you are using one that works best for you. Here are some of the top options:
There are a number of affordable marketing strategies out there that won’t break the bank or the boss … [+]
Copywriting can be the most time-consuming aspect of running a business as it requires a lot of edits and rewrites that can get you back into your publishing schedule – if you don’t have an organized system. Copywriting templates can step in and take care of this “if”. This proves to be an extremely reusable, iterative, and seamless way to tabulate all of your copies.
Are you writing a sales email? A sales page? Whatever it is, there is a template for it. Don’t settle for a one-size-fits-all option here: there are dozens of different drafting templates, one of which will suit your needs exactly.
Social media templates
Managing multiple social platforms can get messy very quickly. As with copywriting, social media management requires finely tuned templates and processes in order to be able to work with maximum performance. These HootSuite social media templates are a great place to start, but you need more than just the right formatting here to get this right.
Social media requires timing, accuracy, precision, and insight: anything templates can help, but you have to take care of yourself. You should identify SMART goals to maximize template use: goals that are specific, measurable, achievable, relevant, and time-bound. Then find a social media template that can be customized to meet those goals and track your progress. HubSpot’s social media templates track your social campaign budgets and provide organization, reporting and analysis for all of your channels.
Use templates to determine exactly what you want to accomplish with your social media marketing right from the start, and make sure you never lose sight of those pursuits – they can affect or affect your online efforts.
Marketing funnel templates
Social media and copywriting templates can be thought of as the parts that fit into your campaign as a whole, but marketing funnels are stories entirely different. Once you have a system in place of which assets to include in which campaigns, the rest is easy.
Even so, no company is willing to blindly mess around with its marketing funnels when it comes to it. Try getting into established templates like Jeff Walker’s Product Launch Formula, a system that will allow you to launch every aspect of your product with maximum success. Marketing funnels span the breadth of your operation. So choose a template that is up to this challenge.
Marketing campaign templates created for you
If a marketing funnel template is a good fit for your business, why not take it a step further. A new generation of marketing templates has emerged that can take your marketing strategy from infancy to the finish line.
One iteration of the template created for you are Ontraport’s setup wizards. In addition to a pre-written copy, these campaign templates include pre-built automation, pages, and more. Templates made for you are similar to Mad Libs. So all you have to do is customize it and you’re good to go. Cut the time it takes to write copywriting, page building, and marketing funnels all at once.
Marketing templates may not be new developments, but they are often not used or poorly used. Successfully implementing such a model in your marketing model can save your team more time than previously thought possible – and all within your budget.