Internet usage has increased dramatically and this has influenced people’s buying behavior. By aligning sales and marketing, your company can do better at closing deals. The opportunities for digital media revolve around marketing, sales, and customer service.
Digital marketing should be an integral part of your marketing plan, and there are certain ways you can do it. Let’s take a look at the importance of training the sales team in digital marketing.
Understand customer needs
In the digital world, the sales team needs to understand the customer journey and engage potential buyers and convert them into real, long-lived customers. Digital marketing should be part of your overall marketing plan where you can also use offline media.
Imagine a case where you want your sales force to increase sales in your hotel business. Leads can be created through Google search and then viewed through a remarketing campaign. When the sales team understands how remarketing works, they can easily turn a prospect into a real customer.
Professional training for salespeople can help improve sales in your hotel business. Learn more about online hotel sales training here on Jacaruso.com to understand how you can use digital training to grow sales in a global pandemic.
For personal branding and personal selling
Concepts like modern selling and social selling are becoming increasingly popular on the sales team as they use social media to connect with their audience. Digital media play a role in increasing the number of online followers and promoting sales.
For example, going through a prospect’s profile before contacting a salesperson can improve the quality of the conversation and increase the chance of closing a deal.
Content that focuses on personal branding via blogs and social media channels is valuable to sales and professionals. Training your sales team in digital marketing can help increase leads and final conversions.
Achieve lead generation goals
Aside from their primary accountability, the sales team can assist the marketing team in achieving lead generation goals. For example, by participating in Facebook, LinkedIn and Twitter can easily generate leads when they find out about customer requirements.
With online digital marketing training, sales teams can work better on lead generation campaigns. For example, you will learn how to respond to customer comments on social media, create effective social media profiles, and so on. The sales force can contribute to lead generation through search engine optimization, content marketing, email marketing, and social media marketing.
For segmentation and personalization
Some subscribers open segmented emails and click a call to action when the email is segmented. The segmentation minimizes the bounce and unsubscription rates of e-mails and increases sales. Sales teams can be trained to segment email based on demographic data such as location, age, gender, and more.
Email subscribers want relevant messages that match their interests. Understanding digital marketing, including personalization in email marketing, increases click-through rates and, subsequently, sales.
Personalization is based on data analysis and digital technology to generate personalized product offers. The process requires special skills so that the sales teams, in conjunction with the marketing teams, can connect with existing customers or prospects.
Provide feedback to the marketing team
Salespeople interact with customers on a regular basis and can thus securely exchange customer knowledge. For example, providing sales reps with feedback on the quality of leads can make marketing teams more efficient at generating relevant leads. When well trained, salespeople can track the sources of leads that might be received through walk-ins or incoming calls.
Sales reps can share feedback with marketing reps to make the marketing content more valuable and relevant. Sales professionals should take digital marketing training courses to raise their profile and make their jobs more efficient.