Organic SEO and local SEO are not that different. They are pretty much the same – in terms of local SEO – links, written content, keyword analysis, and technical SEO on landing pages. They are basically all used in the same way. When it comes to local pages, the difference is that search results are focused locally.
To beat the tough digital competition in today’s SERPs, these elements are essential to get them right for the site you are developing and the industry in general.
However, as you build these pages, optimize for local search and make sure you have added a local focus that is more focused on the search that most of the people near the business are doing (i.e. city name and local town) .
Keyword research
In terms of keyword research, not much has changed in terms of local search engine optimization, but some aspects are a little different.
Statistics show that many people have access to devices like Google Home, Amazon Echo, and tablets. Such devices have laid the foundation for voice activated search to be one of the primary methods of performing a local search.
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It is much easier for a person to simply say, “Find a lawyer near me” or “Find a locksmith near me” than it is to write it down. It is therefore not surprising that there has been an increase in local queries based on voice search.
If your field is more service-minded, consider using variations of keywords that will result in queries.
- SEMrush’s Topic Research Tool
- Keyword.io
- AnswerThePublic
The websites above all use techniques to indicate the type of questions most web users are looking for and their search intensity.
This is a great way to target local keywords.
Try to use keyword variations with a more chatty tone and focus if your area of expertise is more of a stationary, service-oriented sector, like a lawyer or a restaurant.
The search volume you get from doing keyword research using this method is shocking.
Importance of content with your local SEO
Local based content is of significant importance to local search engine optimization.
Depending on the type of business, locally oriented content, breadth, depth, and knowledge are usually good. At the same time, writing long pieces of content doesn’t always produce the best results.
It all depends on the type of results your content answers and whether that material is compatible with what the user believed to have been submitted. It does not matter whether the results reported have a high word count.
By writing local content that is tailored to the business and incorporates all of these aspects, you can create high quality content that Google will search for for local search results.
What not to do when adding content
Content acquired from Wikipedia is some of the worst you could possibly post.
This is mainly because this type of content is often thinned out and the value of the content is generally just as thin.
It is important to note that thin content does not add value to your SEO efforts.
Local SEO links
When it comes to local SEO, links are a little different from organic SEO.
If you get links, the first thing you should do is accept the Google Webmaster Rules. Google will find them eventually. Before you know it, your website’s organic search results may be disappearing.
A briefing on local SEO link categories
There are different categories of links when it comes to local SEO that make up a local SEO quality link profile. They include:
- NAP / Citations
- Central Chamber of Commerce
- Local production facilities
- Local directory websites
- Partner sites
- Local social media pages and Facebook groups
- Local news sites
- NAP / Citations
These types of websites allow you to submit information about your website to increase search reach.
Citations are generally based on NAP.
What does NAP mean?
NAP basically stands for:
- Surname
- address
- Phone number
And these are the details you are submitting for your business that you want to see on these pages.
The purpose of adding your information on citation websites is to improve your Google Citation / NAP presence.
Placement of the local directory site
We recommend that you focus on local directories to act as a general link category.
By creating these local directories, you can increase the authority for local search links on your website.
Industry-specific local locations
Focus on local locations that offer the opportunity to provide local connectivity, including:
- Universities
- Universities, schools
- Newspapers
- Government Associations
These field-related local websites help increase the importance of the link profile dramatically and often help increase your credibility and uniqueness. This is appreciated and rewarded by Google.
Local partner websites
These websites are basically your local business partners.
Google prohibits unnecessary sharing of links. However, it is permissible to work with your local business partners to create links.
You don’t want unnecessary link sharing in a manipulation system just to ensure page ranking. Knowing what exactly is exaggerated can prove extremely daunting, but it is possible with proper testing.
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