Aren’t you relieved that 2020 is over? It was a long, surreal journey involving almost all kinds of business.
Now that things are getting better again in February, it’s time to get your business strategies in motion for 2021.
Indeed, we learned many lessons during this difficult year. Choosing one of the most valuable, however, would be adapting to new marketing methods using a flood of efficient digital tools around us. Why digital Given the current circumstances that are projected to roll out in 2021, can your brand continue to be visible to customers who spend most of their time at home?
Of course it can, but digitally. Do you know that digital marketing was already a crucial element in the marketing mix for most B2B and B2C companies, but has actually come to the fore in today’s context. So, if you don’t choose to reach your customer base via the internet, these are your competitors.
Here are the top 11 tools you will need for digital marketing in 2021.
Fortunately, there are many affordable digital tools that you can use to remotely motivate your customers. Let’s take a look.
Most marketers swear by email, which is why SendX tops this list. It’s marketing automation software that allows you to productively send emails to your customer base. This SaaS email marketing platform is less expensive than most of its competitors and comes with several pre-installed templates. It can also help with email verification.
However, one of the best things about SendX is the intuitive and easy-to-use interface. With as few clicks as possible, you can control entire digital marketing campaigns and increase conversions. And if you ever get stuck, SendX offers instant support via live chat anytime of the day.
With this robust digital marketing software you also get the best possible email deliverability to ensure high open rates.
No digital marketing campaign is complete without search engine optimization or SEO. If you are serious about improving your SEO strategy, there isn’t a tool as powerful as SEMrush. It’s an all-in-one digital marketing tool that will help you find keywords in depth, spot backlink opportunities, position tracking, and much more.
You can even do a detailed SEO audit with this tool. In addition, SEMrush offers both free and paid memberships. If you want to try the water first, we recommend that you try the 14-day free trial which allows you to explore all of SEMrush’s features.
If you are in any way connected to the marketing industry, you should have come across the word HubSpot. It is an indispensable digital marketing tool for all things inbound. You can use HubSpot for the CRM and CMS interfaces, social media management, email marketing and designing landing pages.
In short, from managing your social media content to tracking emails to contacting leads, HubSpot is your powerful one-stop shop solution. The software application also includes the HubSpot Academy, which you can use to learn a lot about inbound marketing.
Marketing your goods directly is often not enough to make them big. You need to go deeper to understand market sentiment, who your target audiences are turning to, and who is influencing their buying decisions.
Believe it or not, the digital space is full of influencers who can play a vital role in promoting your offers better than you can. Several studies have shown that influencer marketing sometimes even works better than the regular channels. But how do you find the right influencer? With the help of BuzzSumo!
BuzzSumo is a rare content research tool that helps you identify and connect with the right influencers in your industry. Use this SaaS app to review trending topics and expand your research scope. BuzzSSumo also helps analyze content, impressions and social mentions. You can use these features to measure the performance of your campaign.
Do you have a great website but not enough traffic? You may need an SEO tool to increase your web traffic. And Ahrefs is! Ahrefs, a comprehensive SEO tool, offers 150 million keywords for the US alone and even more for various other countries.
Another great feature of Ahrefs allows you to conduct an in-depth competitive analysis. It can also help you figure out who is engaging with your competitors, their top landing pages, and more. Ahrefs can help you find out how well your competitor’s content is doing.
But is that enough? No! You also need to know the effectiveness of your content. Ahrefs provides users with a content gap tool that they can use to identify the vulnerability in their own content.
6. Google AdWords
No top list of digital marketing tools is complete without a mention of Google AdWords. After all, it is one of the most popular ways to advertise on Google’s search results page. And it costs so little for the kind of return you can expect!
Paying for AdWords is based on a pay-per-call or pay-per-click structure. This digital tool also includes the Google Keyword Planner, which you can use to search for the keywords you should include to optimize your ad.
Sure, you want to appear on the first page of Google search organically, but that may or may not happen. However, if you bid on the top-rated keyword in AdWords, you can be sure to secure a top spot on the search results page.
Yoast is an exceptional tool for optimizing your content for search engines. It will help you choose the right core content and keywords. Yoast also allows you to spot individual URLs and internal links to increase web traffic.
The Yoast plugin for WordPress doesn’t cost anything, but premium plans have different price ranges depending on how many websites you want to monitor.
Hootsuite is a powerful and popular social media management platform. It stores your previously approved content in the cloud which your team members can access for social media needs. In addition, this app allows you to create and schedule multiple posts with keywords and tags at the same time.
You can also use Hootsuite to track your brand’s performance on social media. This SaaS tool will help you calculate your marketing ROI, conversions, as well as your public conversations and sentiment around your brand.
Medium is an effective blogging platform and has a real readership of people who want to read long-form content. This tool is also incredibly easy to use as you don’t have to worry about configuring and coding your content here.
You can upload your brand contributions and be sure to reach an existing community with similar interests. If you want to increase awareness of your product, Medium is a great medium to do it.
Before deciding the tools to use to route your messages to leads and customers, you need an app to create high quality content with stunning images and text layouts. This is where Canva comes to the rescue. It’s an excellent online graphic design tool that doesn’t cost anything, but has tons of professional-grade templates to match your message.
You don’t have to be a graphics expert to use Canva. Thanks to the clear and intuitive user interface, you can design your newsletter or email quickly and easily. If you are on a tight budget, Canva is a must-have as it saves you the extra cost of hiring staff to create eye-catching ads.
Have the perfect digital marketing pitch ready, but not sure who to send it to? With Growbots, you can find the best prospects from a database of over 200 million contacts. This enables you to identify and connect with key influencers and decision makers.
Growbots also provide primary analytics that you can use to track successful customer approaches. While you can do a free demo of this lead gen software, all of the premium features are paid for.
It’s your turn
Before we sign out, here’s a quick recap of all the tools you should be using in 2021:
- SendX – for robust email marketing.
- SEMrush – to choose the right keywords.
- HubSpot – for inbound marketing.
- BuzzSumo – for influencer marketing.
- Ahrefs – for website SEO.
- Google AdWords – for search engine advertising.
- Yoast – to optimize content for search engines.
- Hootsuite – to manage social media with a single dashboard.
- medium – for content marketing and blogging.
- Canva – for the design of marketing content.
- Growbots – for lead generation.
As you can see, different tools can help you reach the right prospects at the right time. But which one is best for your organization? This answer depends on your company’s goals and the digital platforms your target audiences prefer.
Not all of these tools will last, but they are more than enough to get you on your way to digital marketing in 2021.