Did you know that 46% of all Google searches are for local information? Optimizing for local SEO is one of the most important things a small business can do to target customers on a regional basis.
Given their far-reaching and long-lasting results, SEO services are inexpensive and have incredible ROI.
As a small business, you should harness the power of a solid SEO strategy and rank well in the field. So what does it take to appear higher in search results for a particular location?
Focus on local keywords
Whether or not those who search for the services and products you offer will find you depends heavily on the keywords they use in their searches. If these match the keywords on your website, you might be in luck.
In local search engine optimization It is important that your keywords are local. For example, if you sell outdoor gear and your business is based in Boston, an appropriate keyword is “Boston outdoor gear.” You can also do this for individual products, e.g. B. for “Snowboards in Boston”.
With Google’s Keyword Planner, you can identify popular search terms for your region and implement them on your website. These should appear in your urls, copies, meta content, etc.
Get a Google My Business account
There is virtually no way to show up in a local search if you don’t have a Google My Business account. When you create a profile, you get a Google Company Profile with many permissions. When you register and provide all the required information, you are essentially getting Google’s stamp of approval as a legitimate company.
With this account, You will appear in the local search results along with the most important information customers need about yousuch as B. Your exact location and your working hours. You will get a place in Google Maps and in the Knowledge Panel.
You can also use this tool to understand how customers are interacting with your business and to review your local competitors.
Great customer reviews are a must
There are many ways to promote your business locally, but none of them are as effective as positive reviews from happy customers. Think about it – if you are looking for a business online, chances are you should check the reviews before you decide to get in touch with them.
Of course, your product or service has to be flawless to get good reviews. However, you can always go a step further and Encourage happy customers to leave positive reviews by sending them the link to a simple verification form.
Lastly, you can display positive reviews on your website so visitors can read about the real experiences of satisfied customers and decide to give it a try for themselves.
Get mobile friendly
In the smartphone era, it is not enough to have a nice desktop version of your website. You also need to be mobile friendly, as 61% of people who do mobile searches are more likely to be in contact with you if your website has a mobile version.
When someone walks down the street looking for something “near me”, they hardly ever sit on the curb, pull out their laptop and open your website there. You can find the next best option in the neighborhood on their phone and won’t think twice about it.
A mobile-friendly website means having a larger font, just showing important information, an intuitive user interface, fast loading time, etc.
Quality Site-specific content is king
One of the best and proven strategies for increasing your website visibility is with high quality, relevant content. Great content is informative and useful, but it is also original and creative. Copying or hardly rephrasing someone else’s blog posts is not enough.
You can also design your content to be location-specific. Aside from location pages (especially if your company has multiple locations in the region), You could write about local events, traditions and news.
You can also add local attractions and popular hotspots, making you even more visible to local customers.
In addition to text, you can use powerful graphics such as engaging pictures and videos.
Local backlinks got your back
When reputable websites link to you, they are giving the search engine a signal that you are useful and attentive. This can increase your rank significantly. Sure It is best to get local links as these are the most valuable.
How can you get backlinks? First, you can make sure you have quality content that people will want to link to. You can also guest post on some reputable websites or reach out to local influencers.
The websites that could bring you the best increase in organic traffic are the ones that are relevant to your business. This can be local forums, corporate directories, other companies, local news, and so on. For a large number (and variety) of high quality backlinks, reach out to as many as you can.