Many companies use search engine optimization to target specific regions or cities. However, if your goal is to raise awareness and get the attention of nearby customers, e.g. B. People within walking distance of your business may find the general terms and conditions not sufficient.
The solution to this problem lies in hyper-local SEO practices which, thanks to the use of hyper-targeted keywords and the optimization of the website on site, help to increase pedestrian traffic in the neighborhoods you are targeting.
Defined Hyper-Local SEO
Hyperlocal SEO is a type of search engine optimization. However, it is not huge and comprehensive, but at the micro level. When used properly, this can help increase online visibility for potential customers in great detail – sometimes down to a neighborhood or block. This is a smart move if you’re a local mechanic, restaurant, or other company that serves a specific area in a city.
You’ve likely benefited from hyper-local searches yourself when searching for specific types of businesses along the way. For example, if you are in the Boston financial district and looking for a place to have lunch, you could search for “Boston restaurant financial district”. Typing this into google will give you hyper-local search results.
Now that you understand the value of this tactic, here are some tips to help your business appear in local search results.
Find and target the right hyperlocal keywords
Finding the right keywords for a limited area can be a challenge. There are a few things that can get you started.
One option is to use Google Autocomplete. To do this, open Google Chrome and enter a search query in the search bar. When you do this, you will see search terms similar to what you typed. These are helpful because they show what others are looking for.
Make a list of related terms. After entering the search term, scroll down to find more options in the “Search related to …” section.
Review and set up your Google business listing
Google pulls much of the information it makes available to searchers from your business listing. If you haven’t checked or filled in everything, you’re missing out. Now is the time to fill out everything in your listing to make sure you have the best possible chance of showing up in Google search results.
Use the hyperlocal terms on your website
After you find the right keywords, start using them on your website. Include the hyper-local terms in your headings, titles, metadata, image alto, text and anywhere Google crawls.
And if after these steps you still need help with hyperlocal search rankings, hire the pros. They can help make your website appear to people who search nearby. This will help you generate more interest and more pedestrian traffic for your business.
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