Did you know that while online visibility has increased for businesses of all sizes, more and more people are searching and buying locally? With the growth of mobile devices and apps like Yelp, Foursquare, Facebook Places, and Google+, it’s easier than ever to find a business by location.
According to a study by BrightLocal *, 25% of consumers use smartphones or other mobile devices when looking for local businesses! That means, as a marketer, you need to make sure that your websites are optimized for these types of searches – otherwise, customers will turn elsewhere. This blog post explains why SEO is critical to local marketing.
It’s easier than ever
With the help of some great SEO companies like SEO Consulting London, you can take advantage of local search without being an expert yourself. Many companies offer services such as setting up Google Places for your company, which help you to claim and optimize relevant keywords, as well as to provide valuable content via blogs or press releases. There are many ways SEO companies can help you get a better online presence without doing all of the hard work yourself!
Better rankings for targeted keywords
Local SEO is vital to your online marketing as it will result in better rankings for the keywords you want. Local search accounts for 35-50% of consumer searches, and searches related to location have increased significantly over the past five years. Monitoring these types of searches can help you track your growth and potential for more traffic in the future.
Increased visibility in mobile searches
With the introduction of Google’s local mobile search results, a solid online presence in the field will help increase your visibility and increase your chances of attracting new customers. 50% of users who search for companies use their smartphone or tablet. If your website isn’t optimized for mobile devices, you may be missing out on the future of local search.
Potential customers in your area
For every 5-10 leads you get from your website, at least 2 of them become customers. More traffic to your website means a higher potential for success. If you currently get 1,000 visitors per month through your website, but you can increase those visits to 2,000 with local SEO measures, that’s 1,000 additional leads for your business.
Better brand awareness
If you work at the local level, you can reach out to customers in your area. That way, you can market your business and build brand awareness where it matters most – in your community. Companies that get a sense of society tend to thrive through word of mouth. That said, if you do local marketing properly, you can target your customers’ interests and benefit from word of mouth.
So if you want a better ranking for targeted keywords, increased visibility in mobile search engines or just want as many people as possible in your area to find out about your company – don’t wait a day longer and contact SEO Consulting London! Our team is happy to work with you.
The editorial and editorial staff of the Daily Californian were not involved in the production of this ad. For advertising and sponsorship opportunities or more information on paid content, please contact [email protected]