NEW YORK, March 31, 2021 / PRNewswire / – Madison Logic – the world’s leading digital account based marketing (ABM) platform – announces the launch of the ML Platform v3 with new driving acceleration measurement capabilities that provide full visibility of funnel performance and reporting of the impact on the pipeline Offer. Journey Acceleration® Measurement resides within the ML Platform and uses a simple integration with Salesforce to give customers access to advanced measurements across multiple ABM channels and accelerated stages of the buyer’s journey within their target accounts.
“The full funnel visibility activated in the ML platform with Journey Acceleration Measurement offers B2B marketers the most important things for growth: insights and data on campaign volume, the speed of the pipeline conversion as well as the intrinsic value of the sales influence and the ROI – all in one place “said Tom O’Regan, THE PRESIDENT, Madison Logic.
Madison Logic’s Travel Acceleration Measurement provides improved reporting of ABM digital engagement across multiple channels, providing sales and marketing with in-depth insights into every stage of the buyer’s journey. Thanks to this seamless integration with Salesforce, B2B marketers can use this version to measure and optimize the engagement and campaign performance of multi-channel accounts as well as document the direct effects on pipeline and sales.
“While account-based marketing (ABM) has clearly established itself as a strategic growth imperative for B2B companies of all sizes, industries, and regions, not all marketers have been quick to update their reporting results to demonstrate their contributions in an ABM environment.” wrote Bob Peterson, VP Principal Analyst at Forrester Research in a 2018 blog post. “Best-in-class ABM programs focus on a robust and adaptable measurement approach that allows them to articulate performance toward set goals.”
As the world’s leading provider of digital account-based marketing, Madison Logic offers account intelligence, multi-channel media activation and best-in-class measurement, while leveraging an important strategic partnership with Merkle B2B – the leading technology-based, data-driven CXM company ( Customer Experience Management) – and a powerful integration with LinkedIn Marketing Solutions. All three organizations work together to enable customers to measure the performance of digital campaigns across three marketing channels on a unified, integrated platform.
“Measuring the effectiveness of our account-based marketing is critical to ensuring stakeholder buy-in,” he says Maura Smith, Senior VP Marketing at Pepperjam, a private performance marketing company and a first BETA customer to use Journey Acceleration® Measurement. “Our integration with Madison Logic enables us to demonstrate the impact of ABM on the speed and progress of the pipeline and to quickly implement data-driven optimizations.”
The reporting functions available with vehicle acceleration measurement include:
- Seamless integration with Salesforce
- Multi-channel digital ABM reporting in real time
- Shareable key metrics with sales for content engagement, digital research activity, and installed technologies
- Validation of the 3Vs: volume, value and speed of the pipeline and revenue
“Madison Logic pioneered innovative targeting and effective execution and increased the impact of marketing on pipeline and revenue,” he said Bob Ray, Global CEO of Merkle | DWA and Head of Global Agency Services at Merkle B2B, the first fully integrated B2B agency. “The release of Journey Acceleration Measurement underscores our decision to build important relationships with Madison Logic and LinkedIn Marketing Solutions. The shared evidence from our mutual customers that their investments drive growth is just the latest example of how ABM works together. ”
Madison Logic’s collaboration with Merkle B2B combines insights from Madison Logic’s ML Data Cloud and Merkle’s identity solutions to identify and prioritize customers’ most active buyers.
About Madison Logic
Madison Logic enables B2B marketers to convert their best accounts faster by finding and engaging with the most influential people throughout the buyer’s journey. Further information can be found at https://www.madisonlogic.com/account-based-marketing/journey-acceleration-measurement/.
Kite Hill PR
SOURCE Madison Logic