New York, USA, April 7, 2021 (GLOBE NEWSWIRE) – According to a recent report from Research Dive, the global content marketing industry is projected to gain revenue from $ 137.2 million by 2026from a market share of $ 42.2 million with an annual growth rate of 16.2% over the period 2020-2027 Timeframe.
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The report explains an in-depth analysis of the impact of the COVID-19 pandemic on the current and upcoming rise of the industry worldwide by analyzing key factors such as key drivers and main restrictions, trends and advances, regional market scenario, and the size and scope of the market during the pandemic. The report also mentions that the COVID-19 pandemic has increased market growth worldwide.
To connect with our analyst and learn more about the short- and long-term impact of COVID-19 on the global content marketing industry, click here: https://www.researchdive.com/connect-to -analyst / 247
Factors Affecting the Market During the Covid-19 Outbreak
The global content marketing industry is growing rapidly in the analyzed period due to aspects such as cost efficiency, brand growth and better conversion rates. In addition, the importance of content marketing for product promotion and customer loyalty is estimated to fuel the growth of the market during the pandemic.
Key highlights of the market:
1. The likely CAGR of the content marketing industry, predicted prior to the COVID-19 pandemic, was 14.3% over the forecast period.
2. The CAGR of the content marketing industry worldwide is expected to be 16.2% in the forecast period after the new coronavirus chaos begins.
3. As expected, the market size of the content marketing industry was USD 54.8 million in 2020 before the start of the COVID-19 crisis.
4. The current size of the content marketing industry in 2020 after the COVID-19 outbreak is $ 56.8 million.
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Current market situation during the pandemic
It is speculated that the Covid-19 pandemic will create opportunities for content marketing and teleworking software due to the lockdown scenario. Several market participants are attracting customers through digital platforms. For example, NuFace, a facial-tightening device maker, saw revenue spike during the lockdown, driven by virtual home visits to Zoom and Facetime to provide the tutorials. All of these aspects are responsible for the market growth during the estimated time frame.
Access various market reports that contain a comprehensive analysis of the market situation and have been updated with the effects of COVID-19: https://www.researchdive.com/covid-19-insights
Post-Covid-19 scenario of the market
The leading players in the global content marketing industry develop tactics such as acquisitions, technical advances, mergers and much more in order to have a lasting impact on the global market. This stakeholder initiative is designed to support the growth of the market during the pandemic.
• HubSpot, Inc.
• Percolate Industries, Inc.
• Influence & Co.
These market participants focus on various strategies such as product disclosures, research and development, and company acquisitions for market growth. For example, Adobe, a computer software company, introduced a series of man-made solutions to help marketers and sales reps in May 2020. This product is designed to effectively engage customers and deliver content efficiently.
The report also summarizes many important aspects including the key players’ financial performance, SWOT analysis, product portfolio and the latest strategic developments. For a recap of the absolute top business development strategies, click here.
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