DUBLIN – (BUSINESS WIRE) – The report “Global Marketing Analytics Software Market, By Application, Deployment Type, Organization Size, End-User, Region, Industry Analysis And Forecast, 2020-2026” has been added ResearchAndMarkets.com Offer.
The global marketing analytics software market size is forecast to reach US $ 6.8 billion by 2026 and grow with market growth of 16.9% CAGR during the forecast period.
The marketing analysis software offers a multilateral analysis of market and consumer behavior. Therefore, companies can evaluate all major marketing methods and media and see the effectiveness of various marketing measures. Marketing analytics software products therefore play an important role in improving the marketing strategies of companies, especially for consumers who are connected to the digital ecosystem through online forums and social networks, and it is easy to analyze purchasing behavior.
One of the main factors driving the global marketing analytics platform market is the tremendous increase in the number of people enthusiastically participating in various social media activities. The vast amount of consumer-related data captured by popular social media platforms offers immense potential for uncovering trends that can be used to make decisions related to expansion. The increasing awareness of companies about the benefits of marketing analytics software and the increasing number of application areas for analytics software is also strengthening the market.
Company profile
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Adobe, Inc.
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Accenture PLC
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IBM Corporation
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Oracle Corporation
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Wipro Limited
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Experian PLC
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Pegasystems, Inc.
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Teradata Corporation
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Hard Hanks, Inc.
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Main topics covered:
Chapter 1. Market Scope and Methodology
Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.2 Market composition and scenario
2.2 Key factors affecting the market
2.2.1 Market drivers
2.2.2 Market Restrictions
Chapter 3. Competitive Analysis – Global
3.1 cardinal matrix
3.2 Current industry-wide strategic developments
3.2.1 Partnerships, collaborations and agreements
3.2.2 Product launches and product extensions
3.2.3 Acquisitions and Mergers
3.3 Top Winning Strategies
3.3.1 Guiding strategies: percentage distribution (2016-2020)
3.3.2 Key strategic step: (Partnerships, collaborations and agreements: 2016, April – 2020, November) Leading actors
Chapter 4. Global Marketing Analytics Software Market By Application
4.1 Global Social Media Marketing Marketing Analytics Software Market By Regions
4.2 Global Marketing Analytics Software Market Email Marketing By Regions
4.3 Global Marketing Analytics Software Search Engine Marketing Market By Regions
4.4 Global Marketing Marketing Software Content Marketing Market By Regions
4.5 Global Other Application Marketing Analysis Software Market By Regions
Chapter 5. Global Marketing Analytics Software Market By Deployment Type
5.1 Global Cloud Marketing Analytics Software Market by Regions
5.2 Global Local Marketing Analytics Software Market By Regions
Chapter 6. Global Marketing Analytics Software Market by Enterprise Size
6.1 Global Enterprise Marketing Analytics Market by Region
6.2 Global Small and Medium Business Marketing Analytics Software Market By Regions
Chapter 7. Global Marketing Analytics Software Market By End-User
7.1 Global Consumer Goods Marketing Analysis Market by Region
7.2 Global Industrial Marketing Analytics Software Market by Regions
7.3 Global Media and Communication Marketing Analytics Market by Region
7.4 Global Healthcare Marketing Analytics Market by Region
7.5 Global Retail Marketing Analytics Market by Regions
7.6 Global BFSI Marketing Analytics Software Market by Regions
7.7 Global Marketing Analytics Software Market By Regions
Chapter 8. Global Marketing Analytics Software Market by Regions
8.1 Marketing Analytics Software Market in North America
8.2 Europe Marketing Analytics Software Market
8.3 Asia Pacific Marketing Analytics Software Market
8.4 LAMEA Marketing Analytics Software Market
Chapter 9. Company Profiles
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