Customers in the IT sector also fall into the B2B sector and follow a focused approach. Amdocs, Mphasis, Tibco, MarTech and HR Tech are some of the customers who are looked after in the IT sector for international markets.
With the change in the overall business environment and the new normal due to the pandemic, companies in the B2B sector are trying to improve their reach through increased digital marketing efforts and have also sharpened their customer contact programs. With traditional marketing channels like B2B conferences, trade shows, and sales pitches all but stalling, B2B companies have embraced digital marketing to a large extent.
Woman. Kiran Bhat The managing director says: “Today a hybrid marketing agency is the order of the day. At Xebec we work with customers to find successful solutions to their marketing needs. We have to foresee where the future of marketing lies and what customers will need.” the future.
We saw a need among B2B companies for an integrated LMS + CRM platform that is customizable. Every company has its own workflow requirements. “
Helm is one such offering, and it also helps customers automate part of their business.
Xebec has developed a proprietary CRM platform called HELM: Lead Management – LMS and Customer Relationship Management.
Some of the other products in a similar area are either too expensive or don’t have customizable features
HELM offers the best of a SaaS model and a tailor-made solution. HELM has been used successfully across industries and is used efficiently to track, monitor and manage business
Some of the HELM features:
- Direct lead capture from landing pages
- Manually adding lines
- Automatically distribute leads according to hierarchy
- Update the lead details with additional information
- Update lead status – Hot, Warm, Cold
- Updated lead tracking tasks
- Calendar view of tasks
- Transfer leads to customer service
- Customer complaint module
- Dashboard view of leads
- Email and SMS notifications
Regarding Helm – Anil Bhat, COO / Executive Director said: “Xebec intends to use the HELM LMS + CRM platform as an integrated offering along with digital marketing. Every company that needs to reach potential customers needs to conduct digital marketing campaigns for content and lead generation The leads can be managed by the sales team via HELM.
With HELM, customers find it very easy to manage the lead flow and lead it to a logical result. There is no waste of lead and management gets a bird’s eye view of the lead flow and potential pipeline for the month or quarter. In fact, one of our customers has developed production planning based on the order pipeline. Another customer in the furniture sector was able to generate leads for his retail partners during the suspension. “”
Xebec also offers a full suite of creative technology services that can help automate some of the critical marketing tasks.
The services offered include
- Website, apps design and development
- Digital marketing
- Creative brainstorming and development
- Social media marketing
- Search engine optimization
Customers need to use these services, and Xebec plans to leverage customer demand across industries.
About Xebec Communications Pvt. GmbH.
Xebec was founded in 1992 and is an integrated marketing company. The company offers advertising, branding and digital marketing solutions for all advertising and digital marketing platforms. The company is headquartered in Pune and has offices in Mumbai and Bengaluru.
SOURCE Xebec Communications Pvt Ltd.